Effective Low-cost Marketing Seminar

Press Release – 26 October 2011

Marketing Masterclass To Help Omagh Businesses Beat The Recession

Forty-seven local small businesses keen to find out how to beat the recession attended an evening seminar on “Effective Marketing” co-hosted by Business in the Community and DARD Rural Enterprise on Thursday 20 October at Omagh Enterprise Company.

Sponsored by ESB Independent Energy and delivered in partnership with Omagh Enterprise Company, Omagh Chamber of Commerce, the Federation of Small Businesses and the Innotech Centre at South West College, the event was designed to combat the recession and help boost small business growth with tips on how improve marketing impact and reach more customers.

Delegates were presented with a wealth of practical ideas and advice by Richard Collett of Big Pond Thinking and Ciaran Murphy of log on-ni on how to build brand and profile, develop online and e-marketing capability and create positive PR to help improve sales.

Wesley Atchison of the Tyrone Constitution also presented an informative guide to what makes a good local business news story and the benefits to small businesses of securing coverage in the local press. “The speakers were excellent, easy to listen to and very informative, commented Abigail Wylie of Tyrone Home and Office Supplies, one of the small business participants at the event. “I picked up some very useful information and tips and now feel more confident about using some of the marketing ideas I heard about.”

“Effective marketing is pivotal in reaching more customers and generating higher levels of sales,” explains Heather Major, Business in the Community. “This marketing seminar was one in a series being delivered across Northern Ireland as part of our Connections best practice initiatives to help businesses improve communication with existing and potential new customers, get to grips with e-marketing and increase sales.”

“We are delighted to play our part via the Connections programme, helping to nurture economic growth within the small business community,” explains Susan Kinane, Managing Director of ESB Electric Ireland. “The Northern Ireland economy has great potential and we believe that the business community must pull together to provide every competitive advantage for the SME sector.”

Business in the Community is a membership organisation for successful companies committed to responsible business practice in the environment, workplace, community, and economy. We have a core membership of 800+ companies throughout the UK, including 75% of the FTSE 100.  More than 240 of these companies are members in Northern Ireland.

We work with companies to inspire, engage, support, and challenge them to continually improve their impact on society.

The President of Business in the Community is HRH The Prince of Wales and the Chair of the Northern Ireland Board is Paul Rooney, Partner, PricewaterhouseCoopers. Mark Price is the national Chair of Business in the Community.

For more information, e-mail heather.major@bitcni.org.uk or call (028) 9046 0606.

For more information on Business in the Community, visit our website www.bitcni.org.uk



Working together to help Omagh small business beat the recession (L-R) Ciaran Murphy, log on-ni; Elaine Fyffe, Omagh Chamber of Commerce and Industry; Noelle McAloon, Fermanagh District Council “Survive and Thrive” programme; Heather Major, Business in the Community; Patrick McCarney, ESB Electric Ireland and Anne Kelly, Innotech Centre at South West College.


Omagh small business owners listening to Richard Collett, Big Pond Thinking Marketing share tips and advice on low-cost marketing activities to help beat the recession.


Sharing tips and advice on low-cost effective marketing with Omagh small businesses (L-R) Ciaran Murphy, log on-ni; Wesley Atchison, Tyrone Constitution; and Richard Collett, Big Pond Thinking; along with Heather Major, Business in the Community; Noelle McAloon, Fermanagh District Council “Survive and Thrive” programme and Patrick McCarney, ESB Electric Ireland.