Creative & Digital Marketing Event
Thursday 6 March 2014 saw a Creative & Digital Marketing’ Workshop event held in the Silverbirch Hotel, Omagh. The event was very well attended (around 120 attendees) and was organised by Innovation Omagh. The speakers included Enda McShane Velocity Worldwide who spoke with great expertise about how we need to engage with the digital marketplace through using creativity to distinguish ourselves from our competition. Velocity develop granular communication strategies to help clients to not just navigate the ever changing digital environment but actually to see realtime results from changing their communications strategies to receive as well as transmit and then respond to customers by giving them useful content through the channels they respond best on. Shane also spoke about his social engagement software ‘Darius’ a remarkably powerful tool for business to engage and develop audiences through the use of social media.
The second speaker was Des McCrystall, Push Advertising & Design, (Omagh Chamber Committee member), who spoke about his experiences as an Innovation Omagh client. Des spoke about the mentorship he had received and as a direct result of the advice Des launched his new brand training business The Brand Bureau, an agency offering one to one Brand Training. This offers businesses the opportunity to avail of an Art Director to guide their business through the do’s and don’ts of branding and re-branding.